Partnered with Overwolf — 113M MAU

Your achievements
deserve more than
a pop-up.

Brands issue trophies. People keep them.
The ad primitive built for what people actually accomplish.

For brands & studios → Claim your trophies
The Journey

From badge to trophy,
kept forever.

The Problem

People do real things.
Brands buy impressions
that disappear.

Marathons. Competitive ranks. 50-book years. Fitness streaks. Tournament wins. Every accomplishment happens somewhere — Strava, Steam, Duolingo, Garmin, race-timing systems — and each platform built a recognition system its users love but can't monetize without breaking its own economy.

Meanwhile brands keep buying interruption — banners, pre-rolls, forced-view video — formats people actively reject.

Brand-issued trophies are the primitive nobody owns yet.

Authorship. Scarcity. Permanence.
The three things earned attention was missing.

How It Works

Brand-issued.
Earned by doing.
Kept forever.

A complete loop — from issuance to attention to permanent association.

1
Brand Issues
Your brand defines the trophy: identity, eligibility, scarcity, reward.
2
Trophy Goes Live
People discover it across our gaming, fitness, learning, and event integrations.
3
Person Earns
Completing an achievement, a cross-context action, or both.
4
Brand Gets Attention
Earned, opt-in, measurable. The trophy lives in the user's profile forever.
For Brands

Earned attention,
not bought attention.

The format people actually accept.

Reach the audience traditional ads can't
Gen Z lives inside achievement platforms — gaming, fitness, music, learning. Strava: 135M users. Overwolf: 113M monthly gamers. Duolingo: 500M learners. The audience that pursues your trophy is the audience banners can't reach.
Permanent brand association
The trophy lives in the user's profile forever. Brand exposure with zero marginal cost after issuance — the opposite of a banner that disappears.
Cross-context attention
Issue trophies that combine running with gaming. Learning with focus. Marathons with music. Available exclusively in V2 (Q2/Q3 2026).
IAB-aligned measurement
Full-funnel first-party data: views, completions, redemptions, attention time. Aligned with IAB Attention Measurement Guidelines (November 2025).
Schedule a demo →
For Achievers

Your accomplishments.
Real rewards.

TrophyRoom. trophyroom.gg/trex
TREX Gaming
TREX Gaming
@trex · 5 platforms
14
Badges
2
Trophies
1,250
Ambar
Unify Your Achievements
Bring everything together across Steam, Strava, Discord, Apple Health, Riot, and more.
Earn Real Rewards
Turn what you already do into tangible value — gear, gift cards, exclusive perks.
Build Your Identity
Create a shareable Virtual Hall showcasing who you actually are, across every platform.
Discover Quests
Find challenges and sponsored missions across what you already love doing.
Claim your trophies →
What We're Building

The achievement layer
for the modern web.

Shipped
Core platform
Badge minting, trophy composition, brand-side admin, user profiles.
Shipped
Gaming via Overwolf
113M monthly users across 1,500+ studios.
Shipped
Fitness layer
Strava and Apple Health in production.
In Production
Voice + Emotion extension
Six-axis identity hexagon. Privacy-first by design.
Next
Sport layer
Race timing, event check-in, retail activation.
V2 · Q2/Q3 2026
Cross-context expansion
Brand-side tooling, premium tier, deeper integrations.
Overwolf Jam City Rough House Games
FAQ

Frequently asked
questions.

What is TrophyRoom?+
Achievement infrastructure for brands. We let brands issue digital trophies that people earn by completing real, verifiable accomplishments — across gaming, fitness, learning, and live events.
How does it work for brands?+
Define a trophy with its conditions and reward. We handle issuance, verification across integrated platforms, and IAB-aligned reporting.
How does it work for users?+
Connect platforms where you already accomplish things. Earn trophies sponsored by brands. Keep them in your identity forever.
Is it free for users?+
Yes. Users never pay. Brands pay to issue trophies.
What platforms are supported?+
Today: Steam, Riot, Discord, Overwolf, Strava, Apple Health. Sport and event integrations next.

The ad primitive
built for what people
actually accomplish.

Issue a trophy. Earn permanent attention from the people who pursue it.

Schedule a demo → See our deck Claim your trophies
trophyroom.gg · landing · v2.0
the ad primitive built for what people actually accomplish